DIGESTS

Orange, the mobile phone company, has confirmed that its group marketing director Lisa Gernon has resigned, as revealed in Marketing Week last week. Insiders suggest she may not be replaced but Bob Fuller, director of group commercial activities, is considering what to do with Orange’s top marketing role.

Rank, the leisure giant, is expected to phase out its Top Rank bingo brand as part of the ‘tidying up’ of its sprawling business interests by new chief executive Andrew Teare. Marketing director Nick Lighton confirms that expansion of Top Rank has been put on hold, while 16 new Mecca halls are being opened this year in a 100m expansion programme. Bingo operators are expecting restrictions on advertising bingo to be dropped, and believe they will eventually be allowed to advertise on television, in press and with posters.

The Advertising Standards Authority is investigating a poster for Virgin Interactive’s computer game Resident Evil campaign. The ad, by agency TBWA, features a bath filled with what is meant to represent blood.

Elida Fabergé has dropped news reader Pamela Armstrong in favour of Cosmopolitan magazine in its latest advertising campaign for Vaseline Intensive Care Anti-Perspirant deodorant. The ad has been created by McCann-Erickson and will run for three weeks, beginning September 2.

Asda is promoting chief executive Archie Norman to the position of chairman. He will spend half his time at the chain, and observers believe he will pursure a political career. Allan Leighton moves up from deputy to chief executive.

Ian Ferguson (right), chairman and chief executive of KLP, is to be the new chairman of the Sales Promotion Consultants Association. He takes over from Graham Green, who has been chairman for the past two years.

Carlsberg-Tetley is understood to be launching its “heavy” alcohol product Thickhead next week, as revealed in Marketing Week (August 16).

The Independent Television Commission has upheld viewer complaints that BT’s Friends and Family scheme ads implied discounts would immediately be available when a delay of up to three months was possible…

…The ITC has also instructed Mars to pull its Twix ‘Norm’ ad because it may discourage children from wearing cycle helmets.

Books Etc has appointed Rita Schreyer, manager of its flagship London store, as commercial director. She will take on some responsibility for marketing, which was previously the remit of head of marketing Corrine Gotch, who was made redundant earlier this month (MW August 23).

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