Schweppes starts review of $20m European business

Schweppes Europe, the soft drink arm of Cadbury Schweppes, is reviewing its $20m (12.5m) pan-European account held by the DDB Network, which will be repitching for the business.

The account covers all products that come directly under the Schweppes name, including the company’s core mixer brands, Schweppes tonic water and bitter lemon, as well as lemonade. It also includes newer brands like Schizan, a carbonated “new age” fruit drink, and Sienna, a coffee-flavoured carbonated drink.

The review does not include Dr Pepper, Oasis, Sunkist or Canada Dry, which are not marketed as Schweppes products despite being owned by the company.

Dominic Lowe, vice president of marketing at Schweppes, says: “Now that Doug Tough has joined us as president of Schweppes Europe, we decided it was time to look around just to check to see if there were any fresh ideas out there, though DDB has done an outstanding job.”

The account has been handled for the past four years in the UK by BMP DDB, though there has been no major Schweppes advertising here for over a year.

The last significant UK TV advertising on the account was a 1.5m burst for Schizan last autumn. This year, the agency has produced creative work for the tonic brand, which ran in Northern and Eastern Europe, and a poster campaign for the lemonade, which ran in central London.

“We have consistently under-invested in Schweppes in the UK over the past few years for various reasons. We’ve never spent as much as we would like on it,” says Lowe.

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