Marketing Week boosted circulation from 37,210 to 38,778, according to Audit Bureau of Circulations figures comparing the period July 1, 1995 to June 30, 1996 with the previous year.
Underlying the latest average net circulation figure is a ten per cent surge in the number of subscribers – up from 6,801 to a record 7,507.
Newsstand copy sales also rose slightly to 4,523, giving a total paid-for sales figure of 12,030 copies – a 6.4 per cent rise on last year’s 11,302.
Controlled circulation was kept level at 25,889 (25,882) copies. Of these, 99.5 per cent were requested in writing by readers within the past 12 months.
The above figures are based on a May 31 audit issue, which showed net circulation up from 37,724 to 38,769 year on year.