Month: August 1996

Marketers es-chew lunch legend

Marketing Week

The Diary reads with dismay the latest research from Boots The Chemist. The Lunchtime Survey explodes the myth that marketing people are always swanning off on long leisurely business lunches. The study shows that marketers take the shortest lunchbreaks of any workers and many skip it altogether. An astounding 42 per cent of marketers take […]

Camelot to make Lottery branded beer

Marketing Week

Camelot is considering launching a range of alcoholic drinks using National Lottery branding as part of its push into licensed products. The operator is looking at launching a beer, and also wine and champagne products. But it has ruled out developing hard liquors such as spirits and liqueurs. Camelot will use its National Lottery Enterprises […]

Britannia sees pitches for 3m media account

Marketing Week

The Britannia Building Society is reviewing its 3m media planning and buying account. The building society has shortlisted four agencies. The pitch list includes John Ayling & Associates, the incumbent. “The media market is changing rapidly as is the financial services industry,” says Julia Grant, marketing services controller at the Britannia Group. “We have been […]

Bauer chooses Motive for 3m media buying account

Marketing Week

German magazine publisher Bauer is understood to have appointed Motive to handle its 3m media buying account. Mustoe Merriman Herring Levy is expected to handle the creative work for the launch of a woman’s weekly later this year. The business moved when Lowe Howard-Spink resigned from the account last week after nine years. Motive and […]

High flyer Batt appointed head of Carlson’s hotels

Marketing Week

Former British Airways marketing director Mike Batt has been appointed president of the leisure division for Carlson, which runs the AT Mays and Radisson hotel chains in the UK. Batt left BA last February to join car rental firm Alamo as vice-president of sales and marketing, and was based in Fort Lauderdale, Texas. He resigned […]

Ousted chief of DMB&B is new COI boss

Marketing Week

The Central Office of Information has appointed Tony Douglas, former joint chairman and chief executive of D’Arcy Masius Benton & Bowles, as its new chief executive. Douglas takes up the post at the end of September, replacing Mike Devereau who is moving to the Office of Public Service. The COI handles the Government’s advertising budget […]

Microsoft ‘exploiting muscle to push products’

Marketing Week

Microsoft is exploiting its market-leading position to off-load high volumes of its products by bundling them with computers as part of “package” deals, says a leading research group. According to research group International Data Group (IDG), 35 per cent of total sales of encyclopedia Encarta have been bundled with computers and 15 per cent of […]

Books Etc axes chief in company reshuffle

Marketing Week

Books Etc, the book chain, has made its head of marketing redundant in the midst of expansion plans. Corrine Gotch has been with the company for two years, following a 14-year career in publishing. A statement from Books Etc says the redundancy is necessary because of restructuring within the company and adds “following the demise […]

Is self-policing out of control?

Marketing Week

Many of the sacred cows around which the British way of life revolves are now afflicted by BSE. The UK advertising community is no exception to this contagion. Take self-regulation and the Advertising Standards Authority. Self-imposed standards are all very well, as long as everybody plays the game. Increasingly, they do not – which is […]

Britannia sees pitches for 3m media account

Marketing Week

The Britannia Building Society is reviewing its 3m media planning and buying account. The building society has shortlisted four agencies. The pitch list includes John Ayling & Associates, the incumbent. “The media market is changing rapidly as is the financial services industry,” says Julia Grant, marketing services controller at the Britannia Group. “We have been […]

NI plots 10p Times push on Thursdays

Marketing Week

News International is expected to move its 10p Monday price promotion to Thursday when the promotion ends in September. A 10p Times on a Thursday would move the attack on The Daily Telegraph from sports coverage to job hunters. The Daily Telegraph’s Thursday circulation is about 40,000 higher than the rest of the week because […]