The Media Business Group has launched a joint venture in Manchester with a pitch for the Britannia Building Society’s 4m media buying account. The new operation, The Media Business North, already has the 2.25m media buying for mail order collectables company Hamilton Collections. The agency is a joint venture between The Media Business Group and […]
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The motorcycle sector, once symbolised by the greasy, bearded biker, is boosting its flagging fortunes by niche marketing its products as fashion or sports items to nostalgic businessmen, young adults and women. Kay Atwal finds out why its ‘se
Suffering a poor image, coupons have a long way to go before they reach the US success rate, but things are changing. Janet Poshtar is client services director at NCH Promotional Services
Having read your Editorial “Magazines read the new lad right” (MW September 20), I am able to answer your question “how many spin-offs can one title have?”. The answer in the case of GQ is “one for now”. We will be launching GQ Active as a monthly in spring 1997. There are no plans for […]
A new press and poster drive for the Land Rover Discovery breaks on October 1 through Bates Dorland. The basis for the campaign is re-search showing that potential cust-omers identify the Discovery as the vehicle they would feel most confi-dent driving if something unexpected were to happen during their journey. The campaign emphasises Land Rover’s […]
Mitsubishi has launched the first home computer to be bundled with a year’s free Internet access. The Mitsubishi-made Apricot MS540 has a built-in e-mail and Net facility. There are four models in the range that go on sale at the end of the week. Prices range from 1,499 to 2,299. Virtually all PC manufacturers have […]
In your letters page (MW September 20) David Dean says: “Please spare a thought for the marketers who made the changes back in the early Nineties.” Although I would never wish to underplay the excellence of the Tango brand team and HHCL earlier this decade, I thought it worth mentioning the pivotal role played in […]
Since you mentioned in your New Media digests (MW September 13) that Argos have sold only 500 worth of goods on the Internet in 18 months, I thought I’d look at the site to see why that might be. The first problem is that it is not at http://www.argos.com where a Web user would expect […]
Lloyds TSB is poised to announce that Paul Brown will take over from Peter Ellwood as chief executive of Retail Financial Services (RFS) next February. The move will mean that Brown, who is deputy chief executive, will relinquish his responsibility for marketing services to Colin Fisher, RFS director with responsibility for cards, loans, current accounts […]
Don’t say you weren’t warned. Should you tip the scales above the prescribed norm for your height, more than your waistband could be on the line. You might be out of a job. This column has watched with dismay as the cold eye of the secular clergy – the British Medical Association, the Health Education […]
British Gas plc will change its name to Transco International next April as part of the demerger proposals, say sources inside the company. Transco International is British Gas’ pipeline business. The consumer division, British Gas Energy, will have a separate stock market listing next spring, provided an Extraordinary General Meeting of shareholders approves it. British […]
English Heritage has split with advertising agency Harari Page and is looking for another agency to handle its account. Harari Page was appointed to run a campaign for English Heritage four months ago (MW June 7) using the strapline “England’s heritage is yours – enjoy it.” English Heritage is expected to begin the agency trawl […]
Supermarket giant Sainsbury’s is testing the use of Reward Card points as an incentive for joining Barclays Bank. “This is the first time a major supermarket has allowed its loyalty card to be used by a third party,” says one source close to the trial. “It won’t be the last.” Barclays is offering first-year students […]
Interfocus, a subsidiary of the Lowe Group, is to handle a below-the-line campaign explaining the tie-up between BP and Mobil. The agency, which already handles BP business, won the additional work following a pitch against a number of other, unnamed agencies. It will be responsible for informing current and potential customers of the new agreement […]