Apple forced to scrap music CDs after sponsorship logo blunder

Apple Computer has been forced to remove its name from a sponsored music CD-Rom after it realised it fell foul of an estimated 15m out-of-court settlement with Apple Records.

The computer giant had part-funded the CD-Rom, produced by new media company Sunbather. The product, called Audiorom, allows users to mix musical sounds by moving around visual icons.

The blunder was spotted after Apple had already pressed 1,000 CDs with its logo.

The broad terms of the agreement, reached in 1989, are that Apple Computer should not put its name or logo on any product carrying significant musical content.

An Apple Computer spokesman says: “This was just an unfortunate misunderstanding. The person who handled the deal is new to the company and did not know about the agreement.”

The company claims that the incident cost only 1,500 and that it is still involved in the project, although at a reduced level.

A spokesman for Apple Records says: “We would look into any published material that contravenes our agreement.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here