Barilla hires Terry’s man for top European role

Terry’s Suchard marketing controller Dean Sanders has left the company to join leading European pasta maker Barilla as its European marketing director.

Sanders will report to Barilla’s vice president for Europe John Karakadas in the newly created post. He will be responsible for all European countries except Italy, although he will be based at Barilla’s headquarters in Parma.

Barilla is a family-owned pasta and biscuit manufacturer and has the leading share of the Italian pasta market. The company brought in Edwin Artzt, former chairman and chief executive of Procter & Gamble, early last year and gave him full powers to restructure the group, cut costs, reposition its products and expand overseas.

Artzt is helping the company introduce every day low pricing in Italy, following in the footsteps of P&G which launched EDLP in the US in 1991 and in the UK this year.

While Sanders was at Terry’s Suchard, he reported to general manager Alex von Behr and worked on brands such as Terry’s Chocolate Orange and Terry’s All Gold.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here