Bates faces fight to keep 3.5m BAA

Airports owner and operator BAA has put its 3.5m advertising account, held by Bates Dorland, up for review.

Bates Dorland has held the account for nine years and has been invited to repitch alongside a number of other agencies. BAA says only those agencies invited to pitch will be considered.

The advertising concentrates on BAA’s duty and tax-free outlets and the company says its aims to make an appointment early next month.

BAA is broadening its approach to the travel industry – it now owns the Heathrow Express project which aims to link central London to the airport in a 16-minute journey. It wants to extend the line through Heathrow’s proposed Terminal 5 and onto the West of England.

It is reportedly planning to develop an industrial site in Hampshire to create a 30m pleasure centre.

The company handled a monthly record of 9.7 million passengers in July, an increase of 1.3 per cent over the same month last year.

Stansted was the fastest growing airport, increasing passenger numbers by 17 per cent to 503,000. Edinburgh was second with a 12 per cent rise.

BAA has said that the recent Monopolies & Mergers report on airport landing charges had created a challenging environment for the company. The report backed the monoploy structure in South-east England but introduced a tougher price cap.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here