Brief

The biggest catfood campaign to date breaks on Sunday as Pedigree Petfoods unveils its 8m push through M&C Saatchi to support the relaunch of flagship brand Whiskas, as revealed in Marketing Week (May 3). The intensive three-month programme of activity features TV ads and 12,000 posters with the catchline ‘New Whiskas with added Catisfaction’. It aims to create a warmer personality for the brand. According to Pedigree, the TV executions plays on traditional insights into cats with wit and warmth, and will be seen more than 30 times by Britain’s 5 million cat owners.

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