DIGESTS

Moondance Publications is considering alternative titles for its women’s football magazine, elleFC, after objections from EMAP Elan, publishers of Elle.

Oftel director general Don Cruickshank has slammed BT for making ‘unsubstantiated and misleading’ statements about its competitors. Taped interviews submitted by the Consumers’ Association with BT staff showed that more than two-thirds of staff made false claims about the opposition. Cruickshank says he will call on BT to comply with its licence when commenting on competitors’ activities.

The Media Business has signed a 500,000 deal for Roche’s evening primrose oil Floresse to sponsor GMTV’s programme, After Nine, hosted by Lorraine Kelly.

Eurostar has signed up Manchester United footballer Eric Cantona for a 2m television and poster campaign breaking next week and running for six weeks.

Del Monte’s Fruit Burst juice drink brand will sponsor the TV programme British Gladiators from September 29 for 16 weeks.

Goodfella’s, the pizza manufacturer, and music retailer HMV are launching a 4.5m joint promotion through the Boroughloch Agency, backed by ads through DDFH&B.

Compaq Computers (right) in the US has announced price cuts of up to 53 per cent, while simultaneously running a UK campaign with the strapline ‘Compaq costs you less than cheaper computers’. A spokes-woman for Compaq UK says she could not rule out a price cut on the ProLinea and Deskpro models before Christmas.

Commercial Union is to continue its sponsorship of the LWT drama London’s Burning, in a deal worth 1m. The sponsorship marks the first stage of CU’s autumn marketing campaign, and complements a new TV ad push, breaking on October 1.

Lee Cooper has appointed Kelvin Vidler managing director of its UK division, following the departure of Chris Howell, who joined Falmer jeans as chief executive in April.

Harrods has registered 30 related names on the Internet, including Al-Fayed.com, Harrodsbank.co.uk and Harrodsfilm.co.uk. The move follows a writ issued by the store after Net company UK Network Services took out the name Harrods.com.

James Robertson & Sons is repackaging its jam brand and launching new marmalade lines backed by 500,000 press advertising and promotion.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here