The Sci-Fi Channel has awarded its 1.5m UK media planning and buying account to TMD Carat’s London office.
The Sunday Telegraph is understood to be considering the launch of a major new section.
Philip Ley, former marketing director of BSkyB, has launched a marketing consultancy called Branded. His first client is BSkyB, and he has worked closely on its new ad campaign (MW August 30). Ley announced his intention to set up an advertising agency in April.
Hello! former ad sales director Sarah Pearson has been appointed joint managing director of airport advertising specialist Primesight International.
Maiden Outdoor has launched a test marketing service aimed at new poster advertisers. The package gives pre-testing of creative work, awareness research, poster production costs and promotions to retailers giving details of their nearest poster sites.
Channel 4 has secured a deal with US football title Touchdown, which is producing a supplement guide for viewers of football shows The Big Match and Blitz.
Levi’s is to sponsor the Kiss Music show on Live TV. The deal complements a sponsorship deal with Kiss 100FM, the music show’s sister radio station.
TCC, formerly The Children’s Channel, is running an Adshel poster campaign (right) targeting the cable and satellite channel at teenagers. It is promoting its programmes under the strapline ‘There’s gonna be trouble’.
United Video Satellite Group, a subsidiary of the largest US cable company, has taken a 50 per cent stake in Pelmorex Inc. The company specialises in the distribution of multimedia weather information services, including Europe’s 24-hour weather channel The Weather Network.
Attic Futura has promoted TV Hits editor Pauline Haldane to editor-in-chief of both TV Hits and the group’s new title, MTV’s Blah Blah Blah.
The Independent Television Commission is investigating the way cable companies bundle together channels to see if it is an anti-competitive practice.
The Henley Centre has joined the Association of Media Specialists (Amco), along with Pawson Media, Inside Broadcast and Module Communications.