Hi-tech promotion debuts on dogfood

Ignition Marketing claims to have revolutionised retail promotions with what it calls the first “instant win” that makes use of product barcodes to identify winners.

Using a scanning technique called Scan & Win, developed for Spillers Petfoods, the promotion will feature across Spillers’ Winalot dog- food portfolio. It gives consumers the chance to have their shopping paid for.

The technique involves making a minor adjustment to product barcodes on Winalot packs so a winner can be instantly identified when they are at the checkout.

The win will show up on the till reader and till receipt as the product is scanned through the checkout.

Winners will then receive up to 50 towards payment of their shopping bill.

Managing partner at Ignition Marketing Alan Smith says: “This is a great way of promoting to everyone’s advantage. Retail objectives are supported as consumers are encouraged and rewarded for shopping and spending more.

“We are supporting Winalot in an innovative way, integrating a new promotional technique with the promotion of a new range of dogfood.”

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