Hi-tech promotion debuts on dogfood

Ignition Marketing claims to have revolutionised retail promotions with what it calls the first “instant win” that makes use of product barcodes to identify winners.

Using a scanning technique called Scan & Win, developed for Spillers Petfoods, the promotion will feature across Spillers’ Winalot dog- food portfolio. It gives consumers the chance to have their shopping paid for.

The technique involves making a minor adjustment to product barcodes on Winalot packs so a winner can be instantly identified when they are at the checkout.

The win will show up on the till reader and till receipt as the product is scanned through the checkout.

Winners will then receive up to 50 towards payment of their shopping bill.

Managing partner at Ignition Marketing Alan Smith says: “This is a great way of promoting to everyone’s advantage. Retail objectives are supported as consumers are encouraged and rewarded for shopping and spending more.

“We are supporting Winalot in an innovative way, integrating a new promotional technique with the promotion of a new range of dogfood.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here