Icstis looks at telephone competitions

Remember to bookmark our Web site address: http://www.marketing-week.co.uk/mw001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT

Icstis is dealing with the issue of the legality of premium rate competitions, contrary to what Philip Circus claims in “Phone watchdog faces criticism” (MW August 16).

Through the Icstis consultation document, Premium Rate Telephone Competitions in the UK, the views of the premium rate industry and others are being canvassed – one future option is Icstis’ acting, under its Code, against competitions it is advised are illegal.

Any immediate, unilateral action regarding such competitions would be premature, – the issues are simply not that clear cut. Regulation, even of the independent Icstis type, can only work if it has the broad support of the majority of the industry it is seeking to regulate. An open consultation process is one way of ensuring this.

The consultation period on the future of premium rate competitions has now closed and Icstis is closely studying the responses. By the autumn the report of the Committee’s work, which takes into account the consultation responses, will be published and the industry and consumers will know where they stand and why.

Sarah Harrison

Director

Independent Committee for the Supervision of Standards of Telephone Information Services,

London WC1

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here