The Copyright Promotions Licensing Group has been appointed to represent The Incredible Hulk as his story jumps from the pages of the Marvel comic book onto the small screen in a new animated TV series. It will go on air on BBC children’s TV in the autumn.
The TV series features an all-star cast of voices, including Mark Hamil and Luke Perry. Other Marvel heroes such as the Fantastic Four will guest star in the series.
CPLG, which also handles Spider-man, will represent the Incredible Hulk across Western Europe, except for Italy, on behalf of Marvel Entertainment Group.
A lead toyline is already in place with ToyBiz, which will be distributed by Playmates in the UK and will be launched at the UK Toy Fair in January. Other licensed merchandise will target all areas.