Molson closes down UK marketing office

Molson Breweries of Canada has pulled out of the UK, handing res-ponsibility for sales and marketing for Molson Dry to Scottish Courage.

The company is closing its London office, resulting in five redundancies. The move is the latest in a worldwide restructure instigated at the Canadian headquarters last year.

Scottish Courage has been brewing Molson Dry under licence in the UK since 1991 and distributing it exclusively in the off trade. The arrangement will now be extended, and Molson UK’s sales and marketing director Paul Sanderson and marketing manager Huw Pennell will now both work for Scottish Courage.

Media buying for the 2m Molson account has been switched from John Ayling & Associates to The Media Centre, which handles Scottish Courage’s other brands.

Molson’s creative advertising will continue to be handled by Foote Cone & Belding, which developed the recent controversial poster campaign featuring an Eric Cantona lookalike launching a kung-fu attack on a soccer crowd.

Molson Ice, the other UK Molson brand, will continue to be distributed by independent company Freetraders.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here