NEWS ROUND UP
News round-up gives readers an at-a-glance overview of this month’s promotions and
Asda says its petrol sales by volume have risen significantly during the past year as a result of its Fill & Save customer loyalty scheme. This is despite increased price competition on the forecourt. Asda’s petrol marketing manager, Jeremy Walton, puts the success down to the cost-effectiveness of the HTEC terminals used for the loyalty scheme.
Carlsberg Ice Beer is offering a free CD in an on-trade promotion designed to encourage trial and build volume sales. The campaign, through PDP Scotland, will run in Allied Domecq Inns nationwide. The CD, created by EMI Premium, will be available with ten proofs of purchase.
Confectionery retailer Thorntons has appointed MRM Promotional Services to handle the redemption and analysis of all its coupons, which it previously managed in-house.
A national network of 50 promotional companies has launched the Business Gift Hotline. Clients searching for the right promotional gifts can now ring an 0800 number and receive advice on relevant promotional products and companies.
