Unilever chief to lead ISBA fight for more ad minutage

Advertisers have a new advocate on media inflation and minutage with the appointment of Unilever’s media manager Edwin Sharpe as head of the Incorporated Society of British Advertisers’ broadcast action committee.

John Blakemore, UK advertising director for SmithKline Beecham, has been replaced by Sharpe after serving a year as chairman. He says he will remain active in the group.

Blakemore was voted in as chairman in July last year when advertisers started voicing concern over the first serious TV airtime price rise for five years.

He has been instrumental in ISBA’s attempts to change the Independent Television Commission rules to allow more advertising minutage, which is currently limited to an average of 7.5 minutes per hour of peak broadcasting.

Blakemore, a former Ogilvy & Mather TV buying director, and the action group have been lobbying to have the minutage altered to match European Union guidelines, which allow nine minutes an hour. Cable and satellite channels currently follow the EU guidelines.

Sharp has been involved in the action group and took over the broadcast role last month. He is joined by Patrick Burton, group media manager of Allied Domecq, who takes up the role of deputy chairman.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here