DIGESTS

Cadbury’s Schweppes is understood to be moving its Dr Pepper soft drink account out of Saatchi & Saatchi and into Young & Rubicam.

BMP DDB has won the account for Associated Electronic Publishing, the new media arm of Associated Newspapers. The five-way pitch included Ogilvy & Mather, Bates Dorland, Publicis and SMI…

…BMP is launching a 2m press campaign for Sony highlighting the electronics company’s innovative tradition. The campaign breaks this month and features products like large-screen TVs and water resistant radios. The tagline is: ‘Our Inspiration Can Come From Anywhere.’

Lufthansa, the German airline, has handed its new Business Class account to Ogilvy & Mather Frankfurt after a four-way pitch against incumbent Young & Rubicam, Lowe & Partners Frankfurt and Springer & Jacoby Hamburg. Y&R continues to handle the airline’s global account which it won in December 1993.

Historic Scotland has shortlisted Faulds, the Leith Agency, the Morgan Partnership and incumbent Marr Associates, for an account worth an estimated 400,000.

Gatwick Express is expected to appoint an advertising agency this week for its 400,000 account. It is understood to be between K Advertising and McBains.

Mastercard is understood to have shortlisted EURO RSCG, D’Arcy Masius Benton & Bowles, incumbent Publicis and one other agency to handle its pan-European advertising.

Virgin Direct is launching a 1m television advertising campaign, by Consolidated Communi-cations, to highlight the company as a simple and affor-dable alternative to the rest of the financial services industry under the theme ‘Nothing better to do with you life?’.

The Cyprus Tourism Office (right) is reviewing its 1m advertising account, now held by recently-formed agency Summerfield Wilmot Keene.

Resorts Condominium International, the timeshare swap company, is understood to be looking for an agency.

Encyclopaedia Britannica has appointed IMP to handle the company’s 1.5m marketing activity for the UK and Ireland.

Philip Ley, the former BSkyB marketing director, did not pitch for the Playboy channel, as incorrectly stated in Marketing Week last week.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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