Bob Mullings, former broadcast director of Optimedia who was made redundant last month (MW August 23), has been appointed regional sales director of Channel 4. His former Optimedia colleague, Ian Finnegan, is also understood to be talking to a TV company.

London News Radio has confirmed the appointment of Nigel Reeve, sales director of Classic FM, as managing director (MW August 30). Classic’s owner GWR is considering whether his replacement, when found, should have an expanded management role.

Border Television has renewed its contract for Laser Sales to sell its airtime. The contract now runs to the year 2000 (Media Analysis, page 14).

Aegis Group, owner of Carat, has confirmed its purchase of Media Buying Services in the US. The group also announced a 15 per cent increase in pre-tax profits in the first half of 1996 to 18.7m.

H Bauer has announced that its long-awaited young women’s magazine will be called Enjoy! The new magazine, targeting 18 to 34-year-olds, will be supported by a 2m ad campaign when it launches next week.

Scottish TV, Grampian TV and the Mirror Group’s Scottish newspapers have joined forces to launch OKTV, an inter-active TV system that will be tied to TV programmes, commercials and home shopping (Torin Douglas, page 19).

The National Magazine Company has appointed Alex Riha, international sales group head at The Guardian, as international sales manager. Riha and international sales manager Georgia Coles now report to corporate sales director Duncan Edwards following the departure of international sales director Keith LeGoy last month.

An Independent Television Commission survey published this week shows that 58 per cent of the respondents think that having access to local programmes and text services is one of the best features of cable television.

Sky Television is launching the Computer Channel on November 1. It will broadcast in prime time, seven days a week and aims to appeal to children, novices and experts.

Saatchi & Saatchi media group director Jonathan Davies, who oversees the Toyota account (right), has resigned to join marketing consultancy Dolphin.

The New Media section, which appears on page 22, will run every fortnight. It aims to bring coherence, by way of background briefing, to an increasingly important – but often anarchic and confusing – area of marketing. The section will cover all new media developments, although for the time being, the Internet is likely to be dominant.

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