UK Direct, the first direct marketing convention in the UK, is taking place this week in Jersey. The theme of the convention is “Towards 2000: Direct Marketing Facing the Future”.
There will be about 250 delegates attending the convention, a number which DMA chief executive Colin Lloyd says is about as big as he would like it to be. “From my point of view, I am expecting to get an eclectic view of many of the issues in DM which will help me shape policies for the DMA.”
He adds: “This is the first time that the industry will be locked away for three days without interruption. I am sure we will see a lot of new relationships being built.”
Lloyd says he hopes UK Direct will become an annual event.