RJ Reynolds appoints UK marketing director

Tobacco company RJ Reynolds has appointed Nick Tilt, global marketing manager at Scotch whisky distillers William Grant & Sons, as UK marketing director.

Tilt, who has been responsible for the malt portfolio of premium brand Glenfiddich and The Balvenie at the family-owned firm for the past four years, replaces Kap Varma who left late last year (MW February 9 1996).

Tilt, who takes up his new position in November, will report to RJR Tobacco UK managing director Mike Steinle.

He will be responsible for

brands including More, Dickens & Grant, Dorchester and the company’s international brand, Camel.

Tilt has recently worked on

a global repositioning of Glenfiddich across Europe, Asia, the US and Australia.

Before joining William Grant, he spent five years with United

Distillers.

The RJ Reynolds UK operation is understood to have a marketing spend of about $4m (2.5m), with the premium-priced Camel taking the majority of this budget.

At the end of last year the company decided to withdraw the Camel Mild variant, which was being confused in consumers’ minds with Camel Lights.

Camel Lights was relaunched in redesigned blue packs supported by a 1.5m advertising campaign through McCann-Erickson earlier this year.

The company’s UK marketing department has seen some upheaval in the wake of Varma’s departure. Product manager Karen Ursell and marketing assistant Carol Ware are also moving to other jobs.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here