Digests

20/20 Media and The Network are awaiting a result after pitching for computer games manufacturer Eidos’ 1m media-buying account.

Littlewoods Pools has renewed its sponsorship of the Electronic Telegraph’s Fantasy Football League on the Internet.

BT is reported to be in discussions with Germany’s Kirch Group about providing interactive services on its digital TV channel DF-1. BSkyB, which has already held talks with BT about similar services in the UK, owns a 49 per cent share of DF-1 (see Media Analysis, page 16).

The Independent Television Commission has appointed Martin Hart, one of its advertising standards officers, as senior sponsorship and advertising officer to replace Eve Salomon, who became deputy secretary of the ITC last month.

The Guardian’s New Media Lab has collab-orated with Whitbread to produce a new online magazine, Shift-Control (right). The weekly title launches next month with original editorial, including animation, features and music.

Umbro, the sports clothing company, is to sponsor Granada’s regional Soccer Night TV programme. Hoya Vision Care will sponsor a widescreen movie series on Granada and ticketing agency First Call is to sponsor Theatreland on LWT.

Talk Radio, Classic FM and Virgin Radio are to broadcast seven party political broadcasts before the next general election.

Caledonian Publishing, publisher of The Herald, has appointed Harry Scott as group marketing director.

The Daily Mail and Guinness Publishing are taking on the partwork market in a joint venture. A ten-week partwork based on the Guinness Book of Records is being promoted by the Daily Mail, alongside a 500,000 TV campaign.

Scot FM has appointed Norman Quirk, chairman of Central FM, as managing director.

Redwood Publishing is to double the circulation of Marks & Spencer’s quarterly contract title, The M&S Magazine, to 2.5 million copies.

Taxi Media has signed a deal permitting it to introduce taxi advertising in Dubai.

EMAP Radio North East has appointed former international soccer manager Jack Charlton as chairman.

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