Final stop on gravy train for Bisto kids

How many 80 year-olds do you know who are going back to school? Bisto Foods confirmed last week that the eternally youthful Bisto Kids, those Peter Pan twins of marketing, are being pushed off the gravy train and won’t be appearing on the upda

How many 80 year-olds do you know who are going back to school?

Bisto Foods confirmed last week that the eternally youthful Bisto Kids, those Peter Pan twins of marketing, are being pushed off the gravy train and won’t be appearing on the updated packaging for Bisto’s gravy range, or on its new products.

Instead, the kids are going underground to do behind the scenes PR work in schools, where they will try to get Britain’s unlovely youth interested in cookery. One, two, three, aah!