‘Masonballs’ enthrals marketers

Tim Mason, Tesco’s debonair marketing supremo, kept the Marketing Society and a few hundred top marketers enthralled with an illuminating speech at an evening event last week.

But the Diary suspects Tim’s mind (or at least his subconscious) was elsewhere. After one gaffe in an anecdote about a shopping trip with his wife “er, I mean my ex-wife”, he then fluffed a story about a Tesco shopper who lost her “rubbish ring, er, I mean wedding ring”.

The next Mrs Mason, please take note.