John McCarthy, the former Beirut hostage, is to be the new advertising spokesman for Mercury One2One as the mobile phone company returns to TV in October.
The ads, which have been created by One2One’s agency Bartle Bogle Hegarty, are being shot on location in the Scottish Highlands.
A One2One spokesman confirms that McCarthy is being used in the new ads, which will break in October, although he could not say exactly when. “It won’t be national, but it will be a very major campaign for us,” he says.
One reason it will not be a national push is because One2One’s services do not cover the whole of Britain, admits the spokesman.
The company’s phones can be used in London and the South, the West Midlands and the North-west, and cover about 50 per cent of the UK’s population. By the end of this year, the service will cover 80 per cent of the population, claims the company.