Brief
A new press and poster drive for the Land Rover Discovery breaks on October 1 through Bates Dorland. The basis for the campaign is re-search showing that potential cust-omers identify the Discovery as the vehicle they would feel most confi-dent driving if something unexpected were to happen during their journey. The campaign emphasises Land Rover’s reputation for safety in the most demanding circumstances and addresses drivers’ fears that the roads are becoming more intimidating. It will run until December.
