Briefs

Bayer is consulting its lawyers over Asda’s refusal to implement a price increase on Alka-Seltzer, in contravention of the Resale Price Maintenance agreement.

Rover Cars’ former marketing director John Russell has quit the company. He was shifted to a ‘group strategic’ role in April and is being replaced by the current BMW marketing director Martin Runnacles, who takes up the top Rover marketing job next week.

Lloyds TSB’s Mortgage business has appointed Stephen Lowe, a marketing manager in TSB’s General Insurance arm, as head of marketing.

TeleWest, the UK’s largest cable operator, has confirmed that it has yet to sign a deal to carry Granada Sky Broadcasting (See story page 13).

Puma (right) will run a cinema ad based on the male love of football. The ad campaign has been created by the K Advertising agency.

Helen Jones has been appointed to the new post of head of business development at the London Tourist Board. She was previously brand manager at the London Tourist Authority.

HMV has filled the gap left by marketing head Paul Goodwin. The music retailer has promoted Cormac Loughran to the newly created post of marketing and advertising manager.

CompuServe has appointed Jerry Roest as its new European general manager. He will be based in the company’s UK headquarters in Reading.

Tetley, the leading teabag brand, is launching Tetley Leaf Tea.

The Meat & Livestock Commission is gearing up for a 1.5m advertising blitz over a single month to reinforce growing consumer confidence in minced beef. The campaign is being devised by BMP DDB.

Vesta, the 34 year-old ready meal range, is going back on TV for the first time in 12 years. Van den Bergh Foods is spending 300,000 on ads to be aired across the London region. Ads will also appear in the music press and sample packs of the new Chicken Tikka variety will be given to students at 30 universities at the start of the year.

Marketing Week is staging an exhibition about market research. Research 96 takes place at the Royal Horticultural Halls, London, on October 16-18. Over 60 research companies are participating. Contact: 0181-710 2175.

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