English Heritage drops Harari Page and initiates review of advertising

English Heritage has split with advertising agency Harari Page and is looking for another agency to handle its account.

Harari Page was appointed to run a campaign for English Heritage four months ago (MW June 7) using the strapline “England’s heritage is yours – enjoy it.”

English Heritage is expected to begin the agency trawl soon, although a spokeswoman says: “There are no plans [to do so] in the near future.” She confirms that there will be a formal pitch process, which Harari Page may be asked to join.

In May, the quango parted company after nine months with former agency Leagas Delaney “by mutual agreement” and appointed Harari Page as an interim advertising agency. English Heritage says that Harari Page had been hired on a project basis. It is understood that the split with Leagas Delaney was as a result of differences between the agency and chairman Jocelyn Stevens, who has a notoriously abrasive style. English Heritage has spent about 500,000 on advertising in the past year.

Harari Page had competed for the account before – in November 1994. It lost the pitch to Laing Henry in a three-way competition with Leagas Delaney.

Harari Page has confirmed that it has won a piece of business worth 500,000 for the Mulberry fashion chain. It is to devise a campaign to run in the women’s press.

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