Interfocus to handle Mobil and BP tie-up

Interfocus, a subsidiary of the Lowe Group, is to handle a below-the-line campaign explaining the tie-up between BP and Mobil.

The agency, which already handles BP business, won the additional work following a pitch against a number of other, unnamed agencies.

It will be responsible for informing current and potential customers of the new agreement between BP and Mobil. The tie-up will involve 850 Mobil stations changing to the joint venture livery over the next 12 months. However, oils will be branded with the Mobil logo and the new badge.

Interfocus will be charged with stressing the benefits of the venture to the local customer base.

BP’s That’s Entertainment reward scheme is likely to be phased out and the Argos Premier Points scheme will be introduced, though this may be rebranded BP Premier Points.

The campaign is reportedly worth about 4m and the media spend about 2m.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here