Lex shake-up triggers exit of senior marketer

Car dealer network Lex has parted company with its marketing director Yvonne Mavin less than a year after her appointment.

Mavin was recruited in November last year to revamp the image of the company’s secondhand dealerships and service centres.

However, Lex has reorganised and moved marketing responsibility to the managing directors of the three divisions covered by her role: auto sales, auto centres and body centres.

Mavin is now working as an independent marketing consultant. She was formerly head of marketing for bathroom supplier Ideal Standard and marketing director of kitchen retailer Magnet.

The company charged Mavin with building a reputation of reliability and honesty in the used-car market by supplying three to five-year-old cars with extensive warranties at fixed prices.

A part of her brief was to build Lex’s servicing centres into a chain that could compete with estab lished national operations such as Kwik-Fit. The service centres have been expanded and there are plans to open a further 30 by the end of the year.

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