Some clarification on The Real Adventures of Jonny Quest “Turner signs deal for cult TV cartoon” (MW August 9). The series is Turner Broadcasting’s biggest cross-company initiative to date – from production by its Hanna-Barbera studio, to licensing and merchandising and broadcast – and not, as your headline implies, an acquisition.
Geraldine Sharpe-Newton
Senior vice-president int PR
Turner Broadcasting System
London W1
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?