Asda is scrapping its Integra laundry detergent and launching a new sub-brand called Logic. The Logic range includes automatic and concentrated washing powders and liquids, and is launched in Asda stores this week. Asda category director Graham Dyson says: “We believe that Integra performed adequately, but felt that it could be more successful if we […]
Global giant charges Radion architect with rebuilding market share lost in Persil Power fiasco
Some clarification on The Real Adventures of Jonny Quest “Turner signs deal for cult TV cartoon” (MW August 9). The series is Turner Broadcasting’s biggest cross-company initiative to date – from production by its Hanna-Barbera studio, to licensing and merchandising and broadcast – and not, as your headline implies, an acquisition. Geraldine Sharpe-Newton Senior vice-president […]
Van den Bergh Foods is spending 8m on the national launch of a new yellow fat called Dalesby’s Creamy Spread to capitalise on the growing “taste” sector of the market. The food giant claims its latest product will not cannibalise sales of its other main “taste” spread, I Can’t Believe It’s Not Butter!, because the […]
Research shows that 99m a year spent on DRTV is wasted on unmanned calls. Richenda Wilson explains why this occurs
Mercury One2One is planning an ‘aggressive’ marketing push. But as George Pitcher warns, what works in the US may not in the UK George Pitcher is joint managing director of Media Consultancy Luther Pendragon
Daniel Bobroff is chief executive of Microtime Media
Anchor Foods has appointed Christine Tacon, the former marketing director at Redland Bricks, as director of consumer marketing. The move, which is part of the company’s expansion plans, reflects its decision to split the marketing function, with director of sales Michael Darragh handling the trade sector. Tacon joined Redland Bricks in 1994 from the Great […]
The More Group, formerly More O’Ferrall plc, has increased pre-tax profits by 33 per cent to 6.2m in the first six months of 1996, thanks to a strong performance from its Adshel operations in the UK and Ireland. Adshel’s ad revenue increased by 27 per cent in the UK and Ireland. The billboard operations – […]
Pepsi is threatening to turn Santa Claus blue this Christmas as part of its PR and marketing campaign surrounding the worldwide switch to the blue can. The plans to change the colour of Father Christmas’s familiar red suit follows the feverish activity earlier this year for Project Blue, the much-hyped brand relaunch which is said […]
Former Telegraph writer Dan Conaghan surprised peers by moving to Conde Nast On-Line last April, but his abilities have been key to the site’s success.
With Japanese consumers increasingly sold on Western products, potential money-making opportunities for European and US companies seem limitless.
Hunter wellington boots,one of the essential status symbols of both the landed gentry and the Eighties’ yuppie, is tipped to be launching an ad campaign. The Gates Rubber Company, which owns the brand, has been talking to London agencies about the top-quality green boots, made famous in the late Seventies after the Royal family was […]
Organising a successful weekend of corporate hospitality requires expert planning. By James Luckhurst
In the risky, image-driven world of advertising, headlines are an important ingredient of success. So Mike Greenlees, chief executive of GGT, will have been very pleased to read in the Financial Times last week: “GGT set to treble in size after 105m French deal.” The headline implied, rightly, that GGT is finally in reach of […]