Month: September 1996

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Grand Metropolitan is slimming its European operation after failing to build a food empire. The Pillsbury brand will spearhead the new, leaner business. But can the twice-failed brand succeed this time?

Drugs company Galpharm International is stepping up its attack on Crookes Healthcare’s Nurofen with the launch of a cold and flu brand. Next month, Galpharm will launch Galprofen Cold and Flu tablets in a pack of 12, priced at 1.59. This will undercut Nurofen Cold and Flu, which sells for 2.39 for 12. Both products […]

Advertising is moving away from the portrayal of disabled people as victims, a reflection of society’s shifting perception. But mixed reactions to the new images show there is still a distance to go before advertisers hit the right stride. Al

Channel 5 is in danger of dropping off advertisers’ schedules for the first quarter of 1997 after it confirmed it may delay its launch to retune an extra 1.8 million homes allocated by the Government this week. C5 says that adding the homes covered by a new frequency, previously allocated for digital mobile TV, will […]

Advertising and media planning group Aegis has risen impressively from near collapse two years ago and is now the focus of persistent takeover speculation

BP’s forecourt links with Mobil and now Safeway may end up diluting the core brand. On the other hand, the ‘superstation’ concept which lies behind these strategic alliances could offer a compelling means of attracting indifferent consumers.

Procter & Gamble is understood to have found a replacement for marketing director for homecare and cleaning products Haluk Nural, who is returning to the US (MW August 9).

Alex von Behr, general manager of Kraft Jacobs Suchard’s confectionery arm Terry’s Suchard, is leaving only weeks after the head of marketing also quit the company. Von Behr is moving abroad, to take up a general management post. Dean Sanders, marketing controller at Terry’s Suchard, left earlier this month to join European pasta maker Barilla […]

Last week was not a good one for marketing directors, with three high-profile names – including Tango’s Steve Kay – out of a job.

The childish spectacle of Carlo De Benedetti’s fall and the rise of Italy’s Northern League are a lesson for us all. By George Pitcher. George Pitcher is joint managing director of media consultancy Luther Pendragon.

There’s already advertising on everything from eggs to bus tickets. Now that last refuge of a Friday night, the takeaway meal, has been targeted. Disposable lid manufacturer Spiral Packs has created a new advertising medium by putting consumer brands on the covers of takeaway food packs. As of tomorrow (Thursday) food bought at more than […]

The secret of success is predicting the future. But what tomorrow will actually bring may not be all we hoped for

Publishers are stretching the booming men’s magazine sector. But a successful launch requires more than just ‘new laddism’. By Nick Higham. Nick Higham is BBC Television’s media correspondent

Grand Metropolitan’s food division, Pillsbury UK, has appointed a new head of marketing following the promotion of former commercial director Martin Jamieson in a major shake-up. Jamieson, who took over as managing director of the UK operation after his boss Ian McMahon was made managing director of Pillsbury Europe, has appointed marketing controller Dominic Harrison […]