Brief

Samsung is attempting to raise its profile with a 2m press campaign in the run-up to Christmas. The ads will promote the latest models of the Korean electronics company’s microwaves, widescreen TVs, camcorders and hi-fis. The consumer ads will be produced by Saatchi & Saatchi, while Leopard will take responsibility for the trade ad campaign. Samsung marketing manager Matthew Simmons says the executions attempt to make Samsung stand out in a crowded market.