Mercedes is seeking a new agency for its 10m account after the resignation of Leo Burnett. The agency cited a conflict with its work for Fiat Cars in Germany, Italy, Holland and other European markets. The Mercedes
A-class, to be launched in the UK in 1998, was given as the specific problem.
Banks Hoggins O’Shea and WCRS are understood to be pitching for a multimillion pound Barclays Bank account. The bank is launching a separately branded investment company, offering unit trusts and stockbroking services (MW September 20)…
… Banks has appointed Jonathan Stirling, media group head at Lowe Howard-Spink, as media director. It is believed the agency is setting up its own media arm with Frontline Media.
FCB has won $26m (17m) of Kimberly-Clark business across Europe, worth 8m in the UK, after a decision to move the account out of J Walter Thompson. The business comprises Andrex toilet tissue and household towels, Scottex toilet tissue, facial tissue and household towels, and all Kleenex toilet tissue brands. The Andrex puppy will continue to be used in UK ads, says KC (See Leader, page 5).
Lynne Franks PR, the public relations company, has won a place on the Burton Group advertising roster, beating two agencies to the 1.5m Dorothy Perkins account.
Duckworth Finn Grubb Waters has won the advertising account for Trigon Snacks, the new venture launched by Ray McGhee, co-founder of the Phileas Fogg brand.
Yorkshire Bank has approached McCann-Erickson to handle some unspecified project work. But marketing director Chris Herbert says ‘the project is not proceeding’.
BAA is believed to have reduced its shortlist from ten agencies to four – Bates Dorland, Young & Rubicam, HHCL & Partners and Publicis.
Heart 106.2 fm’s poster campaign (right) will break this week in London and Birmingham. The drive, by Mellors Reay & Partners, will feature on 48-sheet and six-sheet sites.
Wallis Tomlinson, the Birmingham agency, has won the 600,000 account for The National Bingo Game. The account was previously held by BMP.DDB.
Virgin/Our Price, the high street music giant, is tipped to review its account, now with WCRS, in the new year. The agency and client deny any change is planned.
J Walter Thompson and McCann-Erickson are understood to have pitched for a pan-European campaign for a new fuel from Esso. The account has gone into research.