Littlewoods talks to ITV companies about developing pools game show

Littlewoods Leisure is looking into a television game show based on the pools, and is understood to be in talks with ITV companies to find a buyer for the project.

The move is a further twist in the war between the traditional betting industry and the National Lottery.

It is understood that other betting companies are also looking at sponsoring television game shows as a way of hitting back at the BBC’s National Lottery Live television draw each Saturday night.

Three years ago, Littlewoods helped create a pilot TV game show with Yorkshire Television called the X Factor featuring game show host Tom O’Connor. However, the programme was never broadcast.

Littlewoods refused to confirm or deny that it was looking at a game show based on the pools. But the company issued a statement saying: “We are committed to long-term development of the pools and this involves looking at a number of different areas including new game concepts and new distribution oppor- tunities for existing games.”

Charity scratchcard operator UK Charity Lotteries is understood to have been developing a game show for the past 18 months, although it has had problems finding a way around sponsorship restrictions on using its brand name in the show.

It is thought that a number of companies have approached Channel 5 as a possible broadcaster for the game shows.

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