O&M nets 50m worldwide Lotus

Ogilvy & Mather has picked up the 50m worldwide account for Lotus Development Corporation, the software company owned by IBM.

Ogilvy & Mather has picked up the 50m worldwide account for Lotus Development Corporation, the software company owned by IBM.

The account is worth between 13m and 22.5m in Europe. Lotus’s move into O&M brings it together with its parent company, which has been with the agency since 1994.

After buying the company last year, IBM decided to keep the advertising accounts separate in an effort to give the Lotus managers some independence. That decision has now been reversed.

The account moves from Hill Holiday Connors Cosmopoulos in the US, McCann-Erickson and Universal McCann in Europe, and a clutch of other agencies in Africa and the Middle East.

The decision was taken last week, without a pitch. The move is effective from January 1, 1997.

Lotus UK advertising manager Alison Blair says: “The purpose of the move is to improve the consistency of our global effort. Our aim will be to focus the core of our business around the Internet, which will tie in with IBM’s development of the network computer.”

She adds: “We plan to use the IBM brand to give us greater leverage in the market. And at the start of next year, we plan to be more aggressive in the way we advertise ourselves.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here