Bowden-Doyle promoted in Thomson restructure

The UK’s largest tour operator, Thomson Holidays, is reorganising into two divisions, placing greater emphasis on specialised holidays.

As part of the restructure, Thomson marketing director Richard Bowden-Doyle has been promoted to deputy managing director. But he retains control of marketing as well as other responsibilities.

Bowden-Doyle will report to managing director Charles Newbold. No new marketing director will be appointed.

Bowden-Doyle will be in charge of Thomson’s core business – beach holidays, both long and short haul – which account for about 80 per cent of the company’s operations.

New purchasing director David Harper, who joins from a similar role at NatWest, will report to Bowden-Doyle, as will David Parkins who is holiday services director.

The specialist holiday side of the business concentrates on city breaks, ski, lake and mountain holidays.

This division was formerly the responsibility of Steve Allen, who quit as commercial director several weeks ago to join Resort Condominium International. Allen has been replaced by Steve Garley, previously purchasing director.

Thomson says the specialist sector of the market is growing significantly, while the more traditional beach holiday sector is showing slower growth. Garley’s role has been expanded to reflect this situation.

Garley will appoint a general manager for cruises reporting to him, which is a new development. This also reflects the company’s belief that this area of the holiday market demands more attention.

Garley will also cover Thomson’s direct holiday arm, Portland Holidays, headed by Nigel David, who will report to Garley, as will Claire Wilson, relationship marketing director.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here