EURO RSCG Wnek Gosper launches a national TV campaign for Cadbury’s latest chocolate bar, Fuse, next Monday. It will be in the style of a spoof documentary or ‘chocumentary’. The 3m push revolves around a discovery which will solve all the problems of today’s mixed-up world. Astonished consumers and boffins are interviewed and a reporter comments on its significance. The discovery is the Fuse bar – a ‘fusion’ of nuts, raisins, crispy cereal, fudge and chocolate. The drive targets younger adults and positions Fuse as a substantial snack. According to Cadbury’s, Fuse is proving to be its most successful launch in 15 years.