Brief

EURO RSCG Wnek Gosper launches a national TV campaign for Cadbury’s latest chocolate bar, Fuse, next Monday. It will be in the style of a spoof documentary or ‘chocumentary’. The 3m push revolves around a discovery which will solve all the problems of today’s mixed-up world. Astonished consumers and boffins are interviewed and a reporter comments on its significance. The discovery is the Fuse bar – a ‘fusion’ of nuts, raisins, crispy cereal, fudge and chocolate. The drive targets younger adults and positions Fuse as a substantial snack. According to Cadbury’s, Fuse is proving to be its most successful launch in 15 years.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here