Brief

Polaroid continues its ‘Live For The Moment’ campaign with two new television commercials, launching this week. The two executions – ‘Scissors’ and ‘Resignation’ – were created by Bartle Bogle Hegarty and focus on the communal nature of the instant camera. The advertisements, which target the 18 to 30-year-old market, will air for four weeks and then return in the run-up to Christmas. Polaroid is spending 4m this year on marketing, with all its above-the-line spend concentrated on television advertising. The company is also launching two Advanced Photo System (APS) cameras next month.

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