Brief

Man’s spiritual relationship with the outside world is the focus of a new consumer press campaign for Berghaus, the market-leading brand of outdoor clothing and equipment. The campaign, through Manchester agency Cheetham Bell, will run in the style, health and fitness, and specialist press in the UK and key European markets next month. Cinema executions are planned for next year. Each ad expresses an emotion typically experienced in the outdoors under the headings challenge, exhilaration, escape, freedom and fear, and uses sunlit rock and ice landscapes in the Berghaus corporate colours of red and blue. The campaign runs with the strapline ‘Berghaus Out There’.

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