Briefs

Leagas Shafron Davis is understood to be in talks to link up with design consultancy Wickens Tutt Southgate. A spokeswoman for WTS confirms the consultancy is in discussion with a number of parties, believed to include designer Rodney Fitch, and that a decision will be announced next week. WTS has already been linked with the Princedale Group (MW September 20).

TBWA has won the pan-European account for the pet flea control product Program produced by Ciba-Geigy Agrochemicals. The win is worth 4m in the UK and up to 15m in total.

Team Saatchi has won two pieces of business – the 1.6m Coldseal double-glazing account and the 1.3m test TV campaign for the loans company Purple Loans.

Royal Liver Assurance has appointed Focus Advertising to its 284,000 (Register-MEAL) account.

Wedgwood has shortlisted BST.BDDP, Barker & Ralston, Butterfield Day Devito Hockney and Mustoe Merriman, Herring Levy to pitch for its account.

TBWA has created a campaign to relaunch the Primera which will see Nissan spend 9m through the agency before Christmas. It features Mr and Mrs Jones (right) as the cornerstone of the campaign (see News Analysis, page 23).

Optimedia, CIA Medianetwork and incumbent MBS Media are awaiting the result of the Henkel/Schwartzkopf media centralisation worth 5m. A decision is due this week.

Faulds Advertising has hired Ged Edmundson and Don Smith, a senior creative team at The Leith Agency. Edmundson will take the post of deputy creative director at Faulds.

Ingenia unveils a 1.5m TV campaign for Tryton Foods, owners of Aunt Bessie’s Yorkshire Puddings. The ad creates a past life for Aunt Bessie on sepia film. Media planning and buying is through Booth Lockett Makin.

MCA Group, the marketing services specialist, has acquired advertising agency Mosseri Associates.

The Central Office of Information has appointed Ogilvy & Mather Direct to handle an integrated campaign for the ‘Employers Helpline’, a joint project from the Inland Revenue, Contributions Agency and Customs & Excise.

GWC Group, the Swindon-based direct marketing company, has acquired telesales operation Ralton for an undisclosed sum.

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