GWR, the radio group, is understood to have bid 70m for Westcountry TV, outbidding both HTV and Carlton.

Zenith Media has launched Zenith Direct, a specialist division to manage direct response campaigns. The new operation will be headed by Claire Myerscough, former press director at Zenith Media.

The Advertising Standards Authority is to investigate a complaint from the public about Virgin Radio’s posters that play samples of the station’s output.

GQ Active, Condé Nast’s new men’s health and fitness magazine, has poached Francis Cottam from rival Men’s Health to be editor.

The Conservative Party’s ‘New Labour New Danger’ poster campaign was disliked by 64 per cent of those who saw it, according to research by poster company Maiden Outdoor. Forty-eight per cent liked the Labour Party’s ‘Same Old Tories Same Old Lies’ posters.

Chrysalis Group, the music, media and entertainment company, has appointed Viacom senior vice president

Philip McDanell to the new position of group managing director.

The Radio Authority has fined Leicester Sound FM for breaking its promise of performance and departing from the expected service included in its licence application.

The Eastern Daily Press, one of England’s biggest selling regional morning newspapers, has switched to a tabloid format after 126 years as a broadsheet.

Dennis Publishing’s men’s magazine Maxim is teaming up with Renault from December to launch a special Renault Clio Maxim car…

…Dennis is also launching a computer magazine for men called Escape (right) which has a heavy emphasis on sex, multimedia and the Internet.

Periodical Publishers Association (PPA) chairman Terry Mansfield from The National Magazine Company has resigned from the post, handing over the leadership to Rober Findlay, chairman of Kent-based Findlay Publications…

…The ITV Association is to keep Leslie Hill, former chairman of Central Television, as chairman of its council for another 12 months. He has held the position since 1994.

TMD Carat has added the 2m media planning and buying for Weetaflakes to its Weetabix account.