EURO RSCG Wnek Gosper has picked up the account to relaunch French mineral water brand Badoit in the UK.
Badoit is owned by French food and drink giant Danone, which handed EURO RSCG the account for its Evian still water earlier this year. Danone claims Badoit is the number one sparkling mineral water in France and out-sells Perrier. It will be the first time the brand has advertised in the UK.
A consumer advertising campaign is being prepared for next year, with trade ads and PR breaking later this month.
Badoit was first introduced into the UK in the Eighties, but was withdrawn in 1990, with Danone claiming that “supply failed to keep up with demand”.
In the past year, Danone says it has managed to increase supply from the Badoit spring and has resumed exports to the UK.
The company claims Badoit has higher mineral and bicarbonate content and smaller bubbles than its rivals, and is being positioned as “the number one sparkling water”.