It’s good to talk with a drawl in US

US telephone operators such as AT&T may well be considering expanding their services in the UK in the near future. But they will have to get a few things right if they do.

The Diary, on a recent visit to the US, discovered that its British accent caught out the technology behind the country’s pay phones.

On picking up a handset, the Diary was asked to say the word “operator” into the mouthpiece, to get a phone operator onto the line, who would take details enabling a credit card call to be made.

On the first few attempts, when the system heard “operator” in a clipped British accent, the Diary was told the response had not been recognized.

Eventually, the Diary adopted a Mid-Atlantic drawl and tried “AHP-UR-AI-DOR”. The operator came on the line immediately.

American phone companies obviously designed the technology without their British cousins in mind.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here