Burton’s Biscuits is launching a TV ad campaign next week to promote its new fully coated chocolate biscuit brand, Bingo. The commercial, which has been created by agency Kelly Weedon Shute, will run nationally. It features Samantha Janus, star of the TV shows Game On and Pie in the Sky. In the ad, Janus attempts to say, ‘Bingo is a big, bubbly, bite’ – when she finally succeeds, the stage collapses. Burton’s has recently launched a new campaign for Wagon Wheels, featuring charac-ters made by Aardman Animations, creator of Wallace & Gromit.