Compaq cuts prices after policy rethink

Computer manufacturer Compaq is slashing prices by half on some business computers and by up to 30 per cent on its consumer models during the run-up to the cut-throat Christmas period.

The move is a reversal of policy for Compaq, which has been running an ad campaign based on the quality of its machines, stressing that in the long run cheaper computers cost more in servicing charges.

Selected PCs, notebooks and servers will cost less. The cuts apply to most of Compaq’s Pentium and Pentium Pro Deskpro models.

The entry-level Pentium 120 Deskpro 5120 will be cut from 1,420 to 1,010. The Pentium 100 LTE 5150 notebook has also come down, from 2,875 to 2,095. The price reductions will last until December 31.

Martin New, IT analyst at research group GfK, says that 42 per cent of home PC sales come between December and January.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here