Five buyers eye up Perfect Pizza

Perfect Pizza (UK), one of the country’s leading home-delivery specialists, is up for sale.

Sources close to the company say that five potential buyers are interested in the business, which has nearly 200 outlets in the UK. All have insisted on confidentiality agreements, barring discussions on a possible purchase.

Perfect Pizza claims a 45m share of the 300m UK home-delivery pizza market.

The company’s managing director, Tony Sherriff, refuses to confirm or deny the story, stating only that Perfect Pizza has recently been bought by US company Laidlow.

Laidlow purchased Perfect Pizza when it acquired its owner, the Scott Holdings group, in the US in August. Since then, analysts have hinted that Laidlow would like to sell the home-delivery business. Others suggest that it would be a natural fit with PepsiCo’s Pizza Hut restaurants in the UK.

The news comes after the departure of Perfect Pizza’s head of marketing, Claire Potter (MW October 11). She is the second marketing chief to leave the company in the past three months. Marketing director Ian Dunstall left two months ago to join Bass’ Toby Restaurants as brands manager (MW August 2).

It is also understood that Perfect Pizza has put on hold its relationship with agency Marketing Drive until the future of the business is more certain.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here