ITV at forefront of sponsorship

In response to your article “TV sponsorship receives ITC fillip” (MW October 4), we are concerned that your references, both pictorially and editorially, imply that ITV has taken a back seat with regard to the Sponsorship Code.

ITV has been the backbone in the development and successful growth of broadcast sponsorship in the UK since 1989. You only have to look at the sponsorship credits highlighted in your article to endorse this success. Therefore, as you would expect, we have given continuous and considerable input to the ITC on how the rules should change in order that broadcast sponsorship sustains its growth and flourishes in the future.

ITV is examining the code in great detail and will be consulting extensively with all its individual broadcasters before responding.

Lowe Bell Good Relations

London WC1

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here