TDI revenue jump points to boom for outdoor industry

The UK outdoor industry is experiencing an unprecedented boom with the third poster company in a month announcing a large jump in turnover.

TDI, the UK’s largest transport advertising company, has increased its turnover by 28 per cent in the first half of the year. It is forecasting a total turnover for 1996 of 50m.

This compares with 24m when the company bought London Transport Advertising after its privat isation in 1994.The company is now planning to expand onto the continent.

TDI will follow its largest bus client, Stagecoach, into Sweden as a result of the bus company’s purchase of Swedebus last month. TDI has already expanded out of its original franchise in London.

This month Maiden Outdoor reported turnover up by 77 per cent for the first half of the year, after including a contribution from an acquisition (MW October 4). The More Group reported increased turnover of 27 per cent.

The Advertising Association currently forecasts the medium’s growth at 15 per cent for the year.

Jeremy Maile, managing director of TDI, says: “As a state-owned company LTA wasn’t particularly well sold. Now we are sold out on the London Underground for ten months of the year, while the number of main sites has remained relatively fixed.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here